The concept was Alt Ethos's from the start â projection mapping onto a permanent mural, so the building would have two lives: one by day, one by night. The technical challenge was making those two things work as one. That required a specific kind of artist, with a specific kind of geometry.
Alt Ethos curated a shortlist of local and international artists and presented three candidates to the DDA â each chosen for a clear creative rationale, not just their portfolio. The recommendation was Peeta, an Italian muralist, for a specific reason: his 3D illusionistic style was built for this. His surfaces weren't flat â they had dimension, twist, and depth that projection could activate in ways no other mural style could.
Alt Ethos then directed the full production â working with Peeta to co-design the digital overlay, managing the projection mapping build, coordinating the technical infrastructure, and delivering the complete installation to the DDA on time and on budget.
Three patios opened after. Live music followed. What was built as a connector became a destination â and it's still there.
