Showcase a Global Firm — During a Global Crisis
Tudor, Pickering, Holt & Co needed a compelling, immersive way to present their company to clients and prospects — a showcase that communicated the scope and caliber of their operations across offices and markets worldwide. They wanted something beyond slides and video calls: an experience people could actually step inside.
The catch: this project launched at the height of the COVID-19 pandemic. Cities were locking down in real time. International travel was restricted, unpredictable, and — in some places — outright impossible.
Agile Production Across Borders
Alt Ethos designed a browser-based 360° virtual company showcase — giving anyone with a link (or a Google Cardboard headset) an immersive, omnidirectional tour of TPHCO's world. The experience was built to work on any device and feel premium on every one of them.
Getting the footage required a different kind of production playbook. The team traveled strategically, tracking city-by-city shutdown timelines in real time. Where direct travel wasn't possible, Alt Ethos leveraged its global network — hiring trusted local crews in-country to capture the footage needed. If we didn't know someone, we knew someone who did.
"If we don't know someone, we know someone who knows someone. Even during a global crisis — we find a way to deliver."
Production spanned multiple cities across the United States and internationally, including shoots in Germany, Boston, Houston, and Austin. The entire project was completed without a single COVID case on any crew member involved. Safety protocols were held to the highest standard at every location, in every country.
The final deliverable paired the browser-based 360° experience with branded Google Cardboard headsets for an accessible, immersive viewing option — the same format Alt Ethos had deployed with success for L'Oréal, adapted here for a B2B context.