Reinvent the National Sales Meeting
L'Oréal SkinCeuticals needed to bring their national sales team together — inspired, aligned, and connected to the brand — at a moment when in-person events weren't possible. The challenge wasn't just moving a meeting online. It was recreating the energy, production value, and emotional impact of a flagship brand event in a fully virtual space.
The national average for virtual event attendance conversion sits at 50%. The expectation was set accordingly. Alt Ethos was brought in to design and produce an experience that would do more.
A Metaverse-Style Branded World
Alt Ethos designed a custom immersive environment — a branded 3D virtual home built for the SkinCeuticals "The Power to Become" theme. Rather than a flat screen Zoom call, attendees accessed the event through a fully realized virtual space, purpose-built to feel like stepping into the brand.
Keynote speakers appeared on a live green screen stage integrated into the 3D environment. Product launches, award ceremonies, and breakout programming all unfolded within the same immersive world. The live stream was delivered in 360° — viewable both in-browser and through branded Google Cardboard headsets, giving each attendee their own personalized immersive window into the event.
Alt Ethos handled end-to-end virtual event production: environment design, live stream infrastructure, 360° integration, and day-of technical execution in partnership with Truce Media.
Every Benchmark Exceeded
Where the industry expects half of registered attendees to actually show up and stay, this event held nearly all of them — and brought more than expected. The combination of immersive production design and seamless delivery kept attendees engaged throughout.